de Fallstudien zur digitalen Transformation

Angaben gemäß SPO
Zugehörigkeit zu Curriculum
Modulverantwortung
Gärtner, Christian (Prof. Dr. )
Prüfungsformen
ModA oder
Präs
Lehr- und Lernformen
S | 4 SWS
Lehrangebote SoSe 2025
S | 4 SWS
Prüfungsangebote SoSe 2025
Status: vorläufig - kann sich jederzeit noch ändern
Erstprüfer:in
Gärtner, Christian (Prof. Dr. )
Zweitprüfer:in
Hülsbeck, Marcel
Prüfungsform
ModA
Details zur Prüfung
Fallstudienanalyse:
‒Seminararbeit: Ergebnisse der drei Fallstudien „Der Fall der Automobilindustrie”, “Zappos” und “XING” unter Anwendung der in der Veranstaltung besprochenen Konzepte, Methoden bzw. Tools
‒ca. 8-10 Seiten pro Fallstudie (gemäß der allgemeinen Vorgaben für Seminararbeiten)
‒Präsentation einer der drei Fallstudien (10 Min) und Fragerunde (5 Min) ist Prüfungsbestandteil (muss bestanden werden, wird aber nicht benotet)
Hilfsmittel
Voraussetzungen und Verwendbarkeit
Voraussetzungen für die Teilnahme
Verwendbarkeit
Inhalte und Qualifikationsziele
Status: vorläufig - kann sich jederzeit noch ändern
Learning Objectives / Competencies:

 Students have acquired the following knowledge:

    Understanding the effects of digital transformation on strategy, organization and personnel management
    Knowledge of the theoretical background of current topics (in particular analytics, automation, agility)
    Knowledge of the connection between theoretical concepts and their practical application (in particular management tools, case studies)

Students have acquired the following skills

    Ability to analyse current and complex practical issues (from the areas of strategy, organization and personnel management), develop solutions and make implementation proposals
    Ability to develop a specialist topic in accordance with academic standards (presentation / seminar paper)
    Ability to present the theoretical foundations and practical implications of a given topic (especially case studies)
    Ability to lead a structured discussion on a given topic

Contents:  

    Digital transformation of established companies
    Analysis of digital business models: concepts and tools
    Artificial intelligence in strategic management
    Blockchain-based business models: Between hype and hope
    Digital leadership: concept, application and criticism
    New work and self-managed organizations: concept, methods/application, criticism
    Agile organization(s) methods: concept(s), application and criticism
    New Work and Digital HR

Applied methods of business administration:

    Concepts of information economics / business fundamentals of digital transformation (e.g. network effects, exponential growth, echo chambers)
    Strategic analysis tools (e.g. five forces, value net, value proposition maps, business model canvas)
    Concepts and methods for organizational (re)design (e.g. self-managed organizations, SCRUM, design thinking, large group interventions)
    Concepts and methods of personnel management (e.g. adaptive and self-organized learning, OKRs, digital leadership, workplace analytics)

Teaching and learning methods:
    Seminar-based teaching
    Case work and exercises in groups
    Student presentations

Literature:

Schallmo D.R.A. (2018). Successfully developing and implementing business models. SpringerGabler

Gärtner, C., & Heinrich, C. (Eds.). (2018).  Case Studies on Digital Transformation: Case Studies for Teaching and Practical Application. SpringerGabler

Further current literature references in the electronic learning platform
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