Module type: compulsory
Teaching format: Seminar (SU)
Frequency: weekly
Language of instruction: English
Semester: 5th
SWS: 4
ECTS credits: 5
Workload: 50 / 40 / 40 / 20
Topics
·
Globalisation, culture and communication
· Cultures, economies and business practices
·
Business and organisational culture
·
Culture models and dimensions
·
Studies and research projects in the field of intercultural and cross-cultural business studies
·
Cross-cultural Management
Learning outcomes and skills
Professional competences
Students are prepared for successful collaboration in the globalized and intercultural working world and deveop critical thinking, analytical and effective English communication skills. Students are familiarized with widely used intercultural theories and research in Business Studies for critical analysis, comparison and practical application. With guided self-study and independent research, students can contextualize their own thoughts and findings about cultural implications for business both academically and in practical situations to enable them to foster and manage synergetic collaboration across cultural variation and diversity. Furthermore, students will have a profound understanding and a critical approach for further study and research in the field of intercultural and cross-cultural management.
Technical competences
Students will be able to apply culture models and academic theories as appropriate in addition to their own reflection and findings in the business and working world. They can use both quantitative, empirical as well as qualitative, interpretative research methods and data to manage international and culturally diverse business situations effectively.
Social competences
Students learn interactively and forge culturally aware methods, techniques, skills and approaches in pairs and groups. They will be able to transfer their knowledge to others in English, avoid and resolve culturally driven inefficiencies and contribute to effective communication, inclusion and synergies in both business and social contexts.
Personal competences
Students are aware of the relativity of their personal cultural make-up and can apply intercultural approaches effectively. They are also capable of researching and evaluating subject-related content appropriately.
Methods of teaching and learning
· reflection
· interactive
· group work
· case studies
· independent study and guided research
Literature:
- Barmeyer, Christoph (2021) Constructive Intercultural Management. Integrating Cultural Differences Successfully. Cheltenham: Elgar Publishing.
- Browaeys, M. & Price, R. (2019) Understanding Cross-Cultural Management. 4th ed. London: Pearson.
- Ferraro, Gary and Briody, Elizabeth (2017) The Cultural Dimension of Global Business. 8th ed. Oxford: Routledge.
- Gibson, Robert (2022) Bridge the culture Gaps: A Toolkit for Effective Collaboration in the Diverse, Global Workplace. Boston: Nicholas Brealey.’
- Gibson, Robert (2019) Intercultural Business Communication. Oxford University Press.
- Hall, Eduard (1990) The Silent Language. New York: Anchor Books.
- Hall, Edward, T and Hall, Mildred, Reed (1990) Understanding Cultural Differences, Germans, French and Americans. Boston, London: Intercultural Press.
- Hofstede, Geert, Hofstede, Gert Jan und Minkov, Michael (2010) Cultures and Organizations. Software of the Mind. New York: McGraw-Hill.
- Meyer, Erin (2014) The Culture Map. New York: Public Affairs.
- Schmidt, Patrick L. (2007) In Search of Intercultural Understanding. Montreal/Vienna: Meridian World Press.
- Spencer-Oatey, Helen et al. (2022) Global Fitness for Global People: How to Manage and Leverage Cultural Diversity at Work. Melbourne: Castledown.
- Trompenaars, Alfons, and Hampden-Turner, Charles (2012) Riding the Waves
of Culture: Understanding Cultural Diversity in Global Business. 3rd
ed. New York: McGraw-Hill