Hochschule München

HM Business School (FK 10)

Modulbeschreibung

Stand: WiSe 2025

Name Going Global
Katalog-Nummer FK 10#IM#IM.2
Zugehörigkeit zu Curriculum
Bachelor Betriebswirtschaft | 5.4.2 | 5 Leistungspunkte
Bachelor Betriebswirtschaft | 6.4.2 | 5 Leistungspunkte
Modulverantwortung
Selmanovic, Sandra (Prof. Dr.)
Hammer, Dominik (Prof. Dr.)
Lehrende
Busse, Valerie
Prüfung(en)
Prüfungsform: ModA
Detailangaben:

There are two assessment components in this course.  

 

Assignment 1 is a written assignment. The report length is max. 15 pages (excluding title pages, bibliography and the appendix). All relevant and important conclusions are in the 15 pages, the appendix includes supporting information. 

 

Assignment 2 is a final presentation. The presentation is max. 20minutes with a 10min Q&A session. The audience will be lecturers and your classmates 

Hildsmittel: none
Prüfende: Selmanovic, Sandra (Prof. Dr.) , Hammer, Dominik (Prof. Dr.)
Lehr- und Lernform(en)
| 4 SWS | SU - 1 Angebot(e)
Arbeitsaufwand
Präsenzzeit: 0 Stunden
Selbststudium, Vor- und Nachbereitung, Prüfungsvorbereitung: 0 Stunden
Voraussetzungen
Verwendbarkeit
Inhalt / Lernziele


English Version
Name Going Global
Katalog-Nummer FK 10#IM#IM.2
Zugehörigkeit zu Curriculum
Bachelor Betriebswirtschaft | 5.4.2 | 5 Leistungspunkte
Bachelor Betriebswirtschaft | 6.4.2 | 5 Leistungspunkte
Modulverantwortung
Selmanovic, Sandra (Prof. Dr.)
Hammer, Dominik (Prof. Dr.)
Lehrende
Busse, Valerie
Prüfung(en)
Prüfungsform: ModA
Detailangaben:

There are two assessment components in this course.  

 

Assignment 1 is a written assignment. The report length is max. 15 pages (excluding title pages, bibliography and the appendix). All relevant and important conclusions are in the 15 pages, the appendix includes supporting information. 

 

Assignment 2 is a final presentation. The presentation is max. 20minutes with a 10min Q&A session. The audience will be lecturers and your classmates 

Hildsmittel: none
Prüfende: Selmanovic, Sandra (Prof. Dr.) , Hammer, Dominik (Prof. Dr.)
Lehr- und Lernform(en)
| 4 SWS | SU - 1 Angebot(e)
Arbeitsaufwand
Präsenzzeit: 0 Stunden
Selbststudium, Vor- und Nachbereitung, Prüfungsvorbereitung: 0 Stunden
Voraussetzungen
Verwendbarkeit
Inhalt / Lernziele

Students will participate in a business simulation Mastering Global Expansion where the focus lies on the internationalisation of business activities and dealing with the challenges of global markets and different target groups. As the management of a manufacturing company, teams are assigned to one of five international regions. They identify and evaluate the strengths and weaknesses of their company as well as the opportunities and risks of new markets. Market entry decisions must be made, and market barriers must be overcome.

In order to be successful as a global player, participants must create and implement an appropriate market development strategy while engaging with the following contents:

  • Corporate mission (vision, mission, goal setting)
  • Strategic marketing (competitor analysis, marketing mix, product life cycles, corporate identity)
  • Expansion decisions (market barriers, forms of market entry & market development)
  • Procurement management (make-or-buy decisions, global sourcing, supply priorities)
  • Capacity utilization planning
  • Investment planning
  • Finance and accounting
  • Product management on a global level

Students evaluate expansion strategies and operations internationally, thus applying their knowledge and skills of international expansion strategy, international operations and working in an international environment in multicultural teams.  

 

It commences with developing an understanding of the international enterprise and its opportunities and challenges in a globalized world, covering the following three areas: 

  • Reinforcing foundations of international business such as globalization, global economics and the internationalization paths of an enterprise. 

  • Strategies of an enterprise expanding into foreign markets. 

  • And operations of a company with an international/global presence and its management of the cross-border business functions (i.e. international HR, Marketing, etc.) 

 

 

Requirements:  foundation in business, international business, strategy and academic skills 

 

Competencies upon completion  

 

Subject: Students 

  • understand the phenomena of internationalization of firms; the reasons and drivers of companies to go international/global 

  • understand the specifics of the international operations of an enterprise 

  • understand and are able to apply the strategic process of going international/global 

  • understand and are able to develop a strategy for international expansion 

  • are able to develop solutions for challenges the company is facing within its international operations 

  • are able to apply their intercultural competences and sensitivity to working in multicultural teams 

 

 

Method: Students 

  • understand the process of developing international expansion strategies as an integral part for a corporate strategic planning process 

  • know, understand and are able to implement the international expansion specific steps of the strategic planning process (strategic analysis, choice of target markets, headquarter level and subsidiary level strategy) 

  • are aware of the differing academic and individual cultures and learn how to deal with opportunities and challenges working in a multicultural project team  

 

Social: Students 

  • learn how to prepare for and ask relevant questions, engaging with the business simulation and tutor, in order to enlarge their own knowledge of international business 

  • learn to work in multicultural mixed teams of students

  • learn to take important decision on internationalisation strategies in a competitive environment and with strict timelines 

     

Teaching and Learning method  

Problem-based learning with input, coaching and self-directed work. Students will be assigned tasks and readings which will support them in completing the business simulation. This is an applied course, students will be expected to apply their prior acquired knowledge and experience in analysing and providing solutions to the business simulation case.   

 

 

Contact lessons 

The course schedule will be uploaded on Moodle at the beginning of the semester with relevant dates and deadlines.



Literature  

Videos, slides, articles, simulation handbook and selected chapters from various sources provided by lecturers via Moodle 


There are two assessment components in this course.  

 

Assignment 1 is a written assignment. The report length is max. 15 pages (excluding title pages, bibliography and the appendix). All relevant and important conclusions are in the 15 pages, the appendix includes supporting information. 

 

Assignment 2 is a final presentation. The presentation is max. 20minutes with a 10min Q&A session. The audience will be lecturers as well as your classmates 

 

 

Aids for written examination

none