Stand: SoSe 2024
| Name | Research Study: Challenges in Digital Technology Management | |
| Katalog-Nummer | FK 10#PPM#M4.13 | |
| Zugehörigkeit zu Curriculum |
Master Betriebswirtschaft | M4.13 | 5 Leistungspunkte
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| Modulverantwortung |
Anderl, Eva (Prof. Dr.)
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| Lehrende |
Kes, Isabelle
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| Prüfung(en) |
Prüfungsform: ModA 80 % und Präs 20 %.
Detailangaben: will be provided in class
Hildsmittel: none
Prüfende:
Kes, Isabelle
, Anderl, Eva (Prof. Dr.)
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| Lehr- und Lernform(en) |
| 4 SWS | S - 1 Angebot(e)
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| Arbeitsaufwand |
Präsenzzeit: 0 Stunden
Selbststudium, Vor- und Nachbereitung, Prüfungsvorbereitung: 0 Stunden
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Voraussetzungen
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Verwendbarkeit
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| Inhalt / Lernziele |
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| Name | Research Study: Challenges in Digital Technology Management | |
| Katalog-Nummer | FK 10#PPM#M4.13 | |
| Zugehörigkeit zu Curriculum |
Master Betriebswirtschaft | M4.13 | 5 Leistungspunkte
|
|
| Modulverantwortung |
Anderl, Eva (Prof. Dr.)
|
|
| Lehrende |
Kes, Isabelle
|
|
| Prüfung(en) |
Prüfungsform: ModA 80 % und Präs 20 %.
Detailangaben: will be provided in class
Hildsmittel: none
Prüfende:
Kes, Isabelle
, Anderl, Eva (Prof. Dr.)
|
|
| Lehr- und Lernform(en) |
| 4 SWS | S - 1 Angebot(e)
|
|
| Arbeitsaufwand |
Präsenzzeit: 0 Stunden
Selbststudium, Vor- und Nachbereitung, Prüfungsvorbereitung: 0 Stunden
|
|
|
Voraussetzungen
|
|
|
|
Verwendbarkeit
|
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|
| Inhalt / Lernziele |
Course objective: New digital technology has disruptive effects on business models and strategies, transforms the operations of organizations, connects people and organizations and creates new work patterns. At the end of the course, students should ... - know how to develop and define a (digital) strategy - be aware of the dos and don'ts of (digital) strategy development - have generated a good understanding how to operationalize (digital) strategy - know how to translate (digital) strategy in different forms of organization - understand and know how to uncover trending topics around strategy, data and organization and how to deal with hypes and how to evaluate them strategically Course content: The course will be divided in 4 elements: 1) Strategy development - Elements of a (digital) strategy - Process of strategy development 2) Operationalization of a strategy - KPI Framework - Measurement - Communication 3) Strategies impact on organization - Different forms of organizational structures - Roles & Responsibilities - Processes 4) Strategical value of innovation and intellectual property rights Prerequisites: None - but an interest in current trending topics and willingness to openly discuss in class Teaching methods: Seminar (interactive discussions, presentation of group work and case study development) Recommended reading: Relevant literature sources will be referred to in the course on a topic-related basis |
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