Hochschule München

HM Business School (FK 10)

Modulbeschreibung

Stand: SoSe 2024

Name Economics of Digitization
Katalog-Nummer FK 10#VWL#M4.2
Zugehörigkeit zu Curriculum
Master Betriebswirtschaft | M4.2 | 5 Leistungspunkte
Modulverantwortung
Henzel, Steffen (Prof. Dr. )
Anderl, Eva (Prof. Dr.)
Lehrende
Henzel, Steffen (Prof. Dr. )
Prüfung(en)
Prüfungsform: ModA
Detailangaben:
Hildsmittel:
Prüfende: Henzel, Steffen (Prof. Dr. ) , Hülsewig, Oliver (Prof. Dr.)
Lehr- und Lernform(en)
| 4 SWS | SU - 1 Angebot(e)
Arbeitsaufwand
Präsenzzeit: 0 Stunden
Selbststudium, Vor- und Nachbereitung, Prüfungsvorbereitung: 0 Stunden
Voraussetzungen
Verwendbarkeit
Inhalt / Lernziele
Intended Learning Outcomes

Students get acquainted with economic concepts related to the digital economy and can infer the main differences between the traditional economy and the ‘new’ economy. They recognize the different fields of economics which are affected by digitization and identify the problems related to the technical change the world is experiencing. Students are able to gather existing research in the field of intermediate microeconomics and industrial economics and relate them to data and observations. Students are enabled to develop a viewpoint on the impact of digitization on the economy. Students exchange ideas and discuss and assess different economic concepts/models. Transfer of ability to prepare and present obtained results orally and in writing.

Topics covered in class

  • Digital goods - Winner-takes-all-markets
  • Digital goods as public goods – why does Firefox exist?
  • Consumption of digital goods – network effects
  • Pricing of digital goods – monopoly power
  • Superstar economies – extreme outcomes
  • Platforms as multi-sided networks - one for all?
  • Systems Competition – standard wars
  • Technology adoption - who goes first?
  • Different types of technical progress – labor vs capital
  • Skill bias – technology and wages
  • Digitization and the Monetary System – will the central bank be obsolete?

Applied methods

• Models
Stylized macroeconomic growth models, profit maximization, heterogeneous labor, critical mass
• Quantitative
National accounts system, deflation, ad-hoc filter, growth simulations, correlation, growth accounting, data organization
• Qualitative
Interpretation and discussion in small groups, expert presentation
Teaching and Learning methods
• Tuition in seminars, project work, group projects, presentations

Literature

• Shapiro, Carl and Hal Varian, Information Rules, Harvard Business School Press, 1999
• Knieps, Günter, Network Economics, Springer Texts in Business and Economics, 2015
• Brynjolfsson, Eric and Andrew McAfee, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, Norton & Company, 2016
• Introduction of further literature during seminars
English Version
Name Economics of Digitization
Katalog-Nummer FK 10#VWL#M4.2
Zugehörigkeit zu Curriculum
Master Betriebswirtschaft | M4.2 | 5 Leistungspunkte
Modulverantwortung
Henzel, Steffen (Prof. Dr. )
Anderl, Eva (Prof. Dr.)
Lehrende
Henzel, Steffen (Prof. Dr. )
Prüfung(en)
Prüfungsform: ModA
Detailangaben:
Hildsmittel:
Prüfende: Henzel, Steffen (Prof. Dr. ) , Hülsewig, Oliver (Prof. Dr.)
Lehr- und Lernform(en)
| 4 SWS | SU - 1 Angebot(e)
Arbeitsaufwand
Präsenzzeit: 0 Stunden
Selbststudium, Vor- und Nachbereitung, Prüfungsvorbereitung: 0 Stunden
Voraussetzungen
Verwendbarkeit
Inhalt / Lernziele