Family businesses form the backbone of the global economy and play a crucial role in Germany's economic landscape. They are characterized by their longevity, their deep roots in society and their significant contribution to job creation. Globally, they are responsible for a significant share of gross domestic product and wealth creation. However, these companies face unique challenges ranging from ensuring succession, to adapting to rapidly changing markets, to integrating innovation and sustainable practices. Understanding these dynamics is critical to ensuring the future competitiveness and sustainable growth of this vital form of business.
This in-depth module examines the interplay between corporate entrepreneurship, innovation and sustainability in family businesses. Students will learn how family businesses can differentiate themselves in the modern business world through innovative and sustainable practices while respecting family values and dynamics. The module aims to create an in-depth understanding of the unique challenges and opportunities that arise in family businesses in the context of entrepreneurship.
Learning objectives:
1. understand family / corporate entrepreneurship:Insight into the importance of entrepreneurial thinking and action in established family businesses.
2. innovation and sustainability: exploring how innovation can be generated and implemented while promoting environmental, social and economic sustainability.
3. analyzing family dynamics: In-depth understanding of the complex relationships and conflicts within family businesses and their impact on business.
4. developing management strategies: learning techniques and methods to promote innovation, sustainability and positive family dynamics in family businesses.
5. critical reflection: evaluate the impact of tradition and innovation on long-term business development.
Contents:
- Introduction to family businesses and corporate entrepreneurship: history and development, differences between traditional and family-run companies.
- Innovation management: innovation cultures in family businesses, role of research and development.- Sustainability in family businesses: Integration of social, environmental and economic aspects, long-term sustainability strategies, examples of successful sustainable family businesses.
- Family dynamics: Examination of roles, relationships and conflicts in family businesses, communication strategies, emotional intelligence and its role in conflict resolution.- Case studies and guest lectures: Detailed analysis of real-life examples, discussions with successful family business owners about challenges and strategies for success.
Teaching methods:
- Interactive lectures and group presentations: Presentation and discussion of current research findings and theories.
- Workshops and role play: Practical exercises on challenges and dynamics in family businesses.
- Group projects: Development and presentation of case studies on family businesses.
- Guest lectures and excursions where appropriate: Insights into practice by experts and visits to family businesses.
Examination:
- Module paper
Entrepreneurship in Familienunternehmen
Entrepreneurship in family companies