Learning Objectives / Competencies:
After finishing the module, students are enabled to understand and apply the fundamentals of digital technologies and the corresponding architectures as well as the business models of digital companies. The students learn to develop and implement innovations based on digital technology as a prototype and create related innovative business models. The aim of this lecture is to provide the necessary methodologies and competences for a new kind of business development. Moreover, the students work in small groups to develop solution proposals to assigned topics in the context of the course and to present obtained results orally and in writing.

Content:
The students

• understand the fundamentals of digital technologies and the corresponding architectures
• utilize digital technologies to develop new solutions for startups and established enterprises and develop a solution prototype
• understand and develop digital business models
• obtain the capabilities to consult and apply new technologies in different environments

Applied Methods in Business Administration:

• Models and methods of analysis (research and analysis methods)
• Business model and business process creation, analysis and evaluation
• Lean startup approach
• Agile Project Management
• Rapid Software Prototyping
  

Teaching and Learning Methods:

• Lectures
• Team work
• Learning lab
• Co-Innovation Lab
• Project work
• Presentations

Literature

• Alstyne, M.W.V., Parker, G.G., Choudary, S.P., 2016. Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review 94, 54–62.
• Johnson, M.W., 2018. Reinvent your business model: how to seize the white space for transformative growth. Harvard Business Review Press, Boston, Massachusetts.
• Kavadias, S., Ladas, K., Loch, C., 2016. The Transformative Business Model. Harvard Business Review 94, 90–98.
• Osterwalder, A., Pigneur, Y., Clark, T., 2010. Business model generation: a handbook for visionaries, game changers, and challengers. Wiley, Hoboken, NJ.
• Schwaber, K., Sutherland, J.: The Scrum Guide, Nov. 2020, https://www.scrumguides.org
• Jalote, P: A Concise Introduction to Software Engineering, Springer, 2008
• Beck, K.: extreme Programming explained – Embrace change, Addison Wesley, 2000
• Bergsmann, J.: Requirements Engineering für die agile Softwareentwicklung, dpunkt.verlag, 2014
• Starke, G., Hruschka, P.: Arc42, https://arc42.org
• Martin, R.: Clean Architecture, mitp 2018