Learning Objectives / Competencies:
After finishing the module, students are enabled to understand and apply the fundamentals of digital technologies and the corresponding architectures as well as the business models of digital companies. The students learn to develop and implement innovations based on digital technology as a prototype and create related innovative business models. The aim of this lecture is to provide the necessary methodologies and competences for a new kind of business development. Moreover, the students work in small groups to develop solution proposals to assigned topics in the context of the course and to present obtained results orally and in writing.

Content:
The students

• understand the fundamentals of digital technologies and the corresponding architectures
• utilize digital technologies to develop new solutions for startups and established enterprises and develop a solution prototype
• understand and develop digital business models
• obtain the capabilities to consult and apply new technologies in different environments

Applied Methods in Business Administration:

• Models and methods of analysis (research and analysis methods)
• Business model and business process creation, analysis and evaluation
• Lean startup approach

Teaching and Learning Methods:

• Lectures
• Team work
• Learning lab
• Co-Innovation Lab
• Project work
• Presentations

Literature

• Alstyne, M.W.V., Parker, G.G., Choudary, S.P., 2016. Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review 94, 54–62.
• Blaschke M., Cigaina M., Riss U.V., Shoshan I., 2017. Designing Business Models for the Digital Economy. In: Oswald G., Kleinemeier M. (eds) Shaping the Digital Enterprise. Springer, Cham.
• Hoffman, R., Sullivan, T., 2016. Blitzscaling. Harvard Business Manager 32–41.
• Johnson, M.W., 2018. Reinvent your business model: how to seize the white space for transformative growth. Harvard Business Review Press, Boston, Massachusetts.
• Kavadias, S., Ladas, K., Loch, C., 2016. The Transformative Business Model. Harvard Business Review October 2016.Osterwalder, A., Pigneur, Y., Clark, T., 2010. Business model generation: a handbook for visionaries, game changers, and challengers. Wiley, Hoboken, NJ.
• Porter, M.E., Heppelmann, J.E., 2014. How Smart, Connected Products Are Transforming Competition. Harvard Business Review November 2014.
• Ries, E., 2011. The lean startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business, New York.
• Rogers, D.L., 2016. Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Univers. Press, New York.
• Ross, J.W., Sebastian, I.M., Beath, C.M., 2017. How to Develop a Great Digital Strategy. MIT Sloan Management Review Winter 2017.