Going Global is a strategic simulation, in which the positions of companies in international markets with very diverse regions are maintained and expanded if necessary. This includes, among other things, clear analysis of strengths and weaknesses as well as the competition, and opportunities and risks in the various sales and supply markets. It calls for strategic thinking and management of the overall business, applicable beyond the day's activities. It is particularly appropriate for conveying the business challenges brought about by the globalization of markets.
The participants of the seminar take over an existing company (MBI), assess international markets and evaluate market penetration and other strategic tasks. It is an interactive teaching and learning system based on the following principles:
Competence Profile (Cross-functional)
1. Teamwork: Students will be assigned to teams for analysis and class presentation. Students not responsible for case presentation on that specific day will be expected to have analyzed the results and be prepared to ask questions.
2. Simulation: The context of international management issues will be covered and discussed though the simulation, lectures, note sets, and readings.
3. Action Learning: Assigned tasks and readings will be the responsibility of the student and may not be part of the classroom lectures. Students are expected to have read the text assignments and be prepared to make quality comments during class discussions.
Contents:
- • To understand the use of general management skills and concepts in conducting international operations and to integrate the principles of management, marketing, accounting, and finance to successfully manage market entry transactions.
- • To become aware of how different national cultures directly and indirectly influence the management and the evaluation of businesses in various countries.
- • To include the concept of Mergers and Acquisitions in the strategic framework of global and multinational companies.
- • To recognize various differences and similarities between the management techniques and systems of organizations.
- • To understand the benefits and difficulties of borrowing management techniques and systems from another cultures.
- • To understand the complexity of decision making and to integrate the principles of management, marketing, accounting, and finance to successfully manage a company.
- • To communicate the actions and decisions after six periods to a board of directors.
Deployed methods of business administration:
- • Models and Methods of analytics (research- and analytic models):
Content discussion and delivery follows a case-based research philosophy. Cases will be used to support student learning.
- • Quantitative-empirical methods (comparative – statistic, mathematic methods, data analyses):
In selected cases qualitative, inductive theory will be used to display the critical deficits in using (historical) data only.
- • Qualitative-interpretative methods (expert interview, surveys, standardized inquiry):
Current research findings will be continuously used in class to provide frameworks and content focus.
Methods of Teaching and Learning:
Prerequisites include: In order to successfully pass this module you need to have a sound understanding of business and strategy as well as appropriate English language skills. The seminar is open to qualified Erasmus students.
This simulation focuses on business strategies and the process, difficulties, and opportunities of management across functions. The teaching objectives synthesize the theoretical aspects of corporate strategy with practical application of management principles in a simulated work environment. In class students will analyze corporate results, corporate actions, successes and failures, strategy effectiveness, profit results, in view of corporate objectives and make decisions for six game periods.
Literature:
Going Global User Manual and Class Handouts
Supporting Literature:
- Peng, M. and Meyer, K. (2016). International Business. 2e, Cengage, ISBN 978-1473722644
- Hill, C. (2017). International Business: Competing in the Global Marketplace. 11e, McGraw Hill, ISBN ISBN-13: 978-1260084153
- Burgelman, R., Christensen, C. and Wheelwright, S. (2008). Strategic Management of Technology and Innovation. 5e, McGraw-Hill, ISBN-13: 978-0071263290
- SUPPLEMENATARY READING AND MATERIALS The Economist, Business Week, The Financial Times, The Wall Street Journal.
- Corporate Annual Reports
- Class Handouts, Readings, Journal Articles and other business publications as announced in class.
- In addition to the above texts and materials, several articles and multimedia presentations are recommended. These will be listed in the updates on Moodle.