Students will participate in a business simulation Mastering Global Expansion where the focus lies on the internationalisation of business activities and dealing with the challenges of global markets and different target groups. As the management of a manufacturing company, teams are assigned to one of five international regions. They identify and evaluate the strengths and weaknesses of their company as well as the opportunities and risks of new markets. Market entry decisions must be made, and market barriers must be overcome.

In order to be successful as a global player, participants must create and implement an appropriate market development strategy while engaging with the following contents:

• Corporate mission (vision, mission, goal setting)
• Strategic marketing (competitor analysis, marketing mix, product life cycles, corporate identity)
• Expansion decisions (market barriers, forms of market entry & market development)
• Procurement management (make-or-buy decisions, global sourcing, supply priorities)
• Capacity utilization planning
• Investment planning
• Finance and accounting
• Product management on a global level

Students evaluate expansion strategies and operations internationally, thus applying their knowledge and skills of international expansion strategy, international operations and working in an international environment in multicultural teams.  

It commences with developing an understanding of the international enterprise and its opportunities and challenges in a globalized world, covering the following three areas: 

Requirements:  foundation in business, international business, strategy and academic skills 

Competencies upon completion  

Subject: Students 

Method: Students 

Social: Students 

Teaching and Learning method  

Problem-based learning with input, coaching and self-directed work. Students will be assigned tasks and readings which will support them in completing the business simulation. This is an applied course, students will be expected to apply their prior acquired knowledge and experience in analysing and providing solutions to the business simulation case.   

Contact lessons 

The course schedule will be uploaded on Moodle at the beginning of the semester with relevant dates and deadlines.

Literature  

Videos, slides, articles, simulation handbook and selected chapters from various sources provided by lecturers via Moodle