Frequency: weekly
Language of instruction: English
Semester: 2
SWS: 4
ECTS credits: 5
Workload: 50 / 40 / 40 / 20

Learning Outcomes (Skills, Knowledge, Attitude)
This module is intended to foster awareness of the ramifications of globalization and culture on business and innovation. This future-oriented course develops students’ cross-cultural effectiveness in the contexts of international business and diversity with a focus on communication, leadership, creativtiy and innovation. After successful completion of this course, students will have deepened their insight into different regional business environments with a focus on the drivers of innovation cultures. They will have a critical understanding of the implications of culture on business in both physical and digital communication spaces to foster effective collaboration and synergies for competitive advantage. Throughout this module, students are actively encouraged to develop their own reasoning, problem-solving skills and creativity to address contemporary and future challenges, opportunities and responsibilities with informed analysis and innovation.

Competences
Professional
After successful completion of this module, students will have:
•    in-depth understanding of the implications and dynamics of globalization and interconnectedness on the business world in the present and future
•    in-depth understanding of the impact of culture on business leadership, communication and innovation
•    critical understanding of leading models in cross-cultural management for business studies
•    the skills to prepare for and foster cross-cultural business relationships and co-creation
•    insight into how to work with, build and manage cross-cultural teams (real and virtual)
•    the knowledge to share and lead on cross-cultural interaction within organisations

Methodology
After successful completion of this module, students will be able to:
•    evaluate and continually develop their own cross-cultural management skills
•    anticipate and address the cultural impact on business behaviours, processes and values
•    evaluate, compare and present cross-cultural business models and approaches in English in academic and professional contexts
•    independently research and further develop their knowledge of current trends in cross-cultural management for application in real business situations

Self-development
After successful completion of this module, students will be able to:
•    self-contextualize in culturally diverse settings
•    reflect on and contribute to international and cross-cultural dialogue and co-operation in and beyond the business world
•    evaluate and continually develop their own communication skills
•    understand, analyse and respond effectively to different communication styles

Social Skills
After successful completion of this module, students will have the resources to:
•    interact appropriately and effectively in culturally diverse environments
•    communicate appropriately in international and intercultural academic and business settings
•    identify and implement strategies to develop synergies and co-operation
•    share their knowledge and experience to foster effective cross-cultural interaction

Methods of Teaching and Learning
•    Interactive seminar
The module seeks to develop team and communication skills in addition to continual reflection throughout the semester. The module has a progressive assignment structure and a final group-based assignment to synergise independent critical thought, skilled and targeted application of acquired skills and teamwork.
•    Written and research assignments
Students are expected to complete readings and guided research tasks independently as study assignments and to contribute well-prepared findings and evaluations in the seminars.

•    Interactive seminar
•    Reflection and discussion
•    Simulations and practical activities
•    Case studies
•    Group work and projects
•    Tutorials
•    Independent research and presentations

Literature
•    Barmeyer, Christoph, Bausch, Madeleine & Ulrike Mayrhofer (2021) Constructive intercultural management: Integrating cultural differences successfully. Cheltenham: Edward Elgar.
•    Brett, Jeanne, M. (2019) Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions across Cultural Boundaries. 3rd ed. San Francisco: Jossey-Bass.
•    Comfort, Jeremy & Franklin, Peter (2014) The Mindful International Manager. London: Kogan Page.
•    Gannon, Martin, J. & Pillai, Rajnandini (2016) Understanding global cultures: metaphorical journeys through 34 nations, clusters of nations, continents, & diversity. 6th ed. Thousand Oaks: Sage.
•    Ghemawat, Pankaj (2018) The New Global Road Map: Enduring Strategies for Turbulent Times. Boston: Harvard Business Review Press.
•    Hall, Edward, T & Hall, Mildred, Reed (1989) Beyond Culture. 2nd. Ed. New York: Anchor Books.
•    Hall, Eduard (1990) The Silent Language. New York: Anchor Books.
•    Hollema, Theresa Sigillito (2020). Virtual Teams across Cultures. Twello: Interact Global.  
•    Holtbrügge, Dirk (2022). Intercultural Management: Concepts, Practice, Critical Reflection. London: Sage.
•    Hofstede, Geert (2001) Culture's Consequences. 2nd. ed., London: Sage.
•    Katz, Lothar (2017) Negotiating International Business. 7th ed. North Charleston: Create Space.
•    Khan, Mohammad Ayub and Ebner, Noam (2019) The Palgrave Handbook of Cross-cultural Business Negotiation. Cham: Springer International Publishing.
•    Livermore, David. (2015) Leading with Cultural Intelligence, The Real Secret to Success. 2nd ed. New York: Amacon.
•    Mooij, Marieke de (2019) Global Marketing and Advertising: Understanding Cultural Paradoxes. 5th. ed. London: Sage.   
•    Paulozzo, R & Shen, B (2018) The Impact of Culture on Management of Foreign SMEs. International Series in Advanced Management Studies.
•    Steers, Richard M. & Osland, Joyce S. (2020) Management Across Cultures: Challenges, Strategies and Skills. 4th ed. London: Cambridge University Press.
•    Trompenaars, Alfons, & Hampden-Turner, Charles (2012) Riding the Waves of Culture: Understanding Cultural Diversity in Global Business. 3rd edn. New York: McGraw-Hill.
•    Western, Simon & Garcia, Eric-Jean (2018) Global Leadership Perspectives: Insights and Analysis. London: Sage.