Course objective
Creativity is one of the least understood and most wanted properties on the job market. We dissect some of the myths surrounding the notion. How does true creativity come about? What are the opportunities and dangers when using it in a business environment?Through a series of exercises and tests students sharpen their creativity. The basic principles are applied in cases of marketing, conflict management and start-ups.

Prerequisites
In order to successfully pass this class you should have an understanding of business and IT-development processes as well as good English language skills. The seminar is open to Erasmus students as well as students from other departments who qualify as stated above (Courses in English).

Recommended reading
McKee, Robert: Story, Harper Collins Publishers, 1997Epstein, Alex: Thinking inside the box, Holt Paperback, 2006Heath, Dan; Heath, Chip: Made to Stick, Random House, 2007Van Dijk, Bert: Influencing others? Start with Yourself, on behaviour and Leary’s Rose, Thema Publishers, 2010

Teaching methods
Workshop, seminar

Assessment methods

• Active participation in the tutorials
• Development, presentation and defence of the case study solutions in plenary discussion
• Street assignments
• Portfolio