The aim of the module is to train the application of working methods and techniques of a digitalisation project as well as the situation-specific learning, using a concrete more complex project under realistic conditions. Students acquire the ability to implement solution-oriented appropriate working methods and techniques of project management to apply their theoretical knowledge to specific change projects. Our students gain the competence to quickly and independently become acquainted with business management problems, to initiate, plan and conduct a business transformation project. The topic of the project depends on the respective client.

Contents

• Project planning of a transformation project
• Application of theoretical and practical methods and concepts
• Creation of a digital business model or digitalisation of the processes
• Check for growth potential and success opportunities
• Assessment of new products and services

Applied methods in Economics and Business administration

• Models and methods of analysis (research – and analysis models):
• Project management methods (Scrum or PMI)
• Procedure models (like process optimization)
• Minto Principle/ Issue based consulting
• Working Backwards/ Design Thinking
• Depending on the respective topic
• Quantitative empirical methods (comparative – statistical, mathematical method, data analysis):
• Evaluation of interviews
• Analysis of business processes, -methods, etc.
• Qualitative and interpretative methods (expert interviews, polls, standardised surveys)
• Interviews

Teaching and learning methods

• Project
• Group work
• Presentation
• Self-managed learning/ experimental learning
• Client visits
• Field trips are also part of the module.