Contents

• Project planning of a transformation project
• Application of theoretical and practical methods and concepts
• Creation of a digital business model or digitalisation of the processes
• Check for growth potential and success opportunities
• Assessment of new products and services

Applied methods in Economics and Business administration

• Models and methods of analysis (research – and analysis models):
• Project management methods (Scrum or PMI)
• Procedure models (like process optimization)
• Minto Principle/ Issue based consulting
• Working Backwards/ Design Thinking
• Depending on the respective topic
• Quantitative empirical methods (comparative – statistical, mathematical method, data analysis):
• Evaluation of interviews
• Analysis of business processes, -methods, etc.
• Qualitative and interpretative methods (expert interviews, polls, standardised surveys)
• Interviews

Teaching and learning methods

• Project
• Group work
• Presentation
• Self-managed learning/ experimental learning
• Client visits
• Field trips are also part of the module.

Literature