de Research Study: Challenges in Digital Technology Management

Angaben gemäß SPO
Zugehörigkeit zu Curriculum
Modulverantwortung
Anderl, Eva (Prof. Dr.)
Prüfungsformen
ModA 80 % und Präs 20 %.
Lehr- und Lernformen
S | 4 SWS
Lehrangebote SoSe 2025
S | 4 SWS
Prüfungsangebote SoSe 2025
Status: vorläufig - kann sich jederzeit noch ändern
Erstprüfer:in
Anderl, Eva (Prof. Dr.)
Zweitprüfer:in
Hülsbeck, Marcel
Prüfungsform
ModA 80 % und Präs 20 %.
Details zur Prüfung
will be provided in class
Hilfsmittel
none
Voraussetzungen und Verwendbarkeit
Voraussetzungen für die Teilnahme
Verwendbarkeit
Inhalte und Qualifikationsziele
Status: vorläufig - kann sich jederzeit noch ändern

Intended Learning Outcomes 

The students are enabled to 
  • apply the fundamental principles of research and usage for technology management
  • explain new ways of technology development and business application
  • realize a comprehensive empirical research study, thereby extending their knowledge and competencies of applying scientific research methods
  • present and discuss findings with industry experts and the scientific community, thereby strengthening their ability to engage in critical discourse and reflect on own research findings  

Contents

New digital technology has disruptive effects on business models and strategies, transforms the operations of organizations, connects people and organizations and creates new work patterns. This is especially challenging in incumbent firms such as family firms and SMEs. Those firms face the challenges of the dual transformation of digitally transforming existing business models as well as to develop completely new, digitally enabled, business models. In doing so, long-lasting traditions, family-ownership, embeddedness into value chains and social networks can be an asset or a liability for such firms. In this research study seminar, students will realize a comprehensive empirical research study on the key resources, drivers, and success factors of successful business model transformation in family firms and SMEs.

Applied Methods in Economics and Business Administration


Models and methods of analysis (research and analysis methods) 

  • Business and technology forecasting 
  • Business model analysis and evaluation
  • Peer review

Quantitative empirical methods (comparative- statistical, mathematical methods, data analysis) 

  • Surveys
  • Quantitative data analysis (comparative statistics) 

Qualitative interpretative methods (expert interviews, polls, standardised surveys)

  • Interviews
  • Qualitative data analysis

Teaching and learning methods

  • Seminar teaching
  • Presentation
  • Empirical research study

Literature

Heider, A. K., Clauss, T., Hülsbeck, M., Gerken, M., & Rüsen, T. A. (2022). Blood Is Thicker Than Water: The Role Of Family Willingness And Family Ability In Achieving Holistic Digitalisation In Family Businesses. International Journal of Innovation Management, 26(03), 2240009.
Heider, A., Hülsbeck, M., & von Schlenk-Barnsdorf, L. (2022). The role of family firm specific resources in innovation: An integrative literature review and framework. Management Review Quarterly, 72(2), 483-530.
Heider, A., Gerken, M., van Dinther, N., & Hülsbeck, M. (2021). Business model innovation through dynamic capabilities in small and medium enterprises–Evidence from the German Mittelstand. Journal of Business Research, 130, 635-645.
Weimann, V., Gerken, M., & Hülsbeck, M. (2020). Business model innovation in family firms: dynamic capabilities and the moderating role of socioemotional wealth. Journal of Business Economics, 90, 369-399.
Introduction to and identification of further literature as part of the course
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