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Research Study: Challenges in Digital Technology Management

Angaben gemäß SPO

Zugehörigkeit zu Curriculum

Master Betriebswirtschaft | M4.13 | 5 Leistungspunkte

Modulverantwortung

Anderl, Eva (Prof. Dr.)

Prüfungsformen

ModA 80 % und Präs 20 %.

Lehr- und Lernformen

S | 4 SWS

Lehrangebote SoSe 2024

S | 4 SWS

Research Study: Challenges in Digital Technology Management (M4.13 (Vorl) CiE) BWM:DTM 3

Prüfungsangebote SoSe 2024

Erstprüfer:in

Kes, Isabelle

Zweitprüfer:in

Anderl, Eva (Prof. Dr.)

Prüfungsform

ModA 80 % und Präs 20 %.

Details zur Prüfung

will be provided in class

Hilfsmittel

none

Voraussetzungen und Verwendbarkeit

Voraussetzungen für die Teilnahme

Verwendbarkeit

Inhalte und Qualifikationsziele

verabschiedet am 15.04.2024

Course objective:

New digital technology has disruptive effects on business models and strategies, transforms the operations of organizations, connects people and organizations and creates new work patterns.

At the end of the course, students should ...

- know how to develop and define a (digital) strategy

- be aware of the dos and don'ts of (digital) strategy development

- have generated a good understanding how to operationalize (digital) strategy

- know how to translate (digital) strategy in different forms of organization

- understand and know how to uncover trending topics around strategy, data and organization and how to deal with hypes and how to evaluate them strategically

Course content:

The course will be divided in 4 elements:

1) Strategy development

- Elements of a (digital) strategy

- Process of strategy development

2) Operationalization of a strategy

- KPI Framework

- Measurement

- Communication

3) Strategies impact on organization

- Different forms of organizational structures

- Roles & Responsibilities

- Processes

4) Strategical value of innovation and intellectual property rights

Prerequisites:

None - but an interest in current trending topics and willingness to openly discuss in class

Teaching methods:

Seminar (interactive discussions, presentation of group work and case study development)