Design Thinking for Digital Technology Development

Angaben gemäß SPO

Zugehörigkeit zu Curriculum

Master Betriebswirtschaft | M4.12 | 5 Leistungspunkte

Modulverantwortung

Weber , Kim Corinna (LB)

Anderl, Eva (Prof. Dr.)

Prüfungsformen

ModA

Lehr- und Lernformen

S | 4 SWS

Lehrangebote SoSe 2024

S | 4 SWS

Design Thinking for Digital Technology Development (M4.12) BWM:DTM 2

Prüfungsangebote SoSe 2024

Erstprüfer:in

Weber , Kim Corinna (LB)

Zweitprüfer:in

Günzel, Holger (Prof)

Prüfungsform

ModA

Details zur Prüfung

wird in der Lehrveranstaltung bekannt gegeben

Hilfsmittel

n. a.

Voraussetzungen und Verwendbarkeit

Voraussetzungen für die Teilnahme

Verwendbarkeit

Inhalte und Qualifikationsziele

verabschiedet am 15.04.2024

Intended Learning Outcomes (Skills, Knowledge, Attitude)

Students understand fundamental principles of design thinking/service design and the capabilities, needs and desires of people as users, and how to translate user needs into requirements for (digital) products and services.
They become familiar, both in theory and practice, with creative problem solving and co-creative processes and the prerequisites of a co-creative, iterative working style.
Students are able to analyse design problems and to choose and apply appropriate design research methods.
They are able to formulate design challenges, develop ideas and concepts and communicate their findings and ideas both visually and verbally.
They are familiar with design thinking, service design methods/tools, creativity methods and are able to apply them on a variety of given problems and challenges.
They acquire visual communication, presentation and prototyping competence (fast sketching, Lo-fi prototyping, UX/interactive-prototyping tools)
Students develop individual creative confidence and a design thinking / user centered mindset.

Design thinking and service design approach, methods and tools to create effective user centred (digital or physical) products and product/service systems.
Theory and practice of (co-)creativity and product development.
Research and analysis: Design/User Research (quantitative, qualitative) such as user interviews, Fly-on-the-wall observation, surveys, cultural probes, context analysis, personas, storyboards, customer experience charts, Mapping techniques for design services, Point-of-view/design challenge.
Ideation and Co-Creation: Designing a co-creation workshop (reg. actors, tools, setting, process), creativity methods, advanced brainstorming, User-co-creation methods, evaluation of ideas, visual thinking techniques (sketching and workshop prototyping).
Testing and delivering: User Testing, visualisation and prototyping and implementation of user experiences, service blueprint, service scenarios, presentation and pitches.

Applied methods in Economics and Business Administration

Analysis models and methods (research and analysis models)

Context analysis, customer experience charts

Qualitative and interpretative methods (expert interviews, polls, standardised surveys)

Surveys, User interviews, Fly-on-the-wall observation, surveys, cultural probes, personas, storyboards,

Teaching and Learning Styles

Group work exercises
Workshops/project work
Field work
Seminar work and lectures
Case studies
Presentations

Literature

Brown, T. & Katz, B. (2009). Change by design: How Design Thinking transforms organizations and inspires innovation. New York: HarperCollins.

Kelley, D., and Kelley T (2015). Creative Confidence: Unleashing the Creative Potential Within Us All. London: Harpercollins Publishers.

Lewrick, M., Link, P., & Leifer, L. (2018). The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (1 edition). S.l.: Wiley.

Stickdorn, M., Hormess, M., Lawrence, A., & Schneider, J. (2017). This is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services. Boston: O’Reilly UK Ltd.

Ulrich K. (2011), Design Creation of Artifacts in Society, University of Pennsylvania, http://www.ulrichbook.org/

Useful online resources:

d.school, Standford (2010). Bootcamp bootleg (Collection of design thinking tools): https://dschool.stanford.edu/resources/the-bootcamp-bootleg?rq=%20Bootcamp%20Bootleg
Designkit, free design thinking online ressources and toolkit by ideo.org: http://www.designkit.org/
IDEO Design Thinking for Educators (toolkit for school teachers, but helpful for all applications): http://www.designthinkingforeducators.com/DTtoolkit_v1_062711.pdf
Service design toolkit: http://www.servicedesigntoolkit.org/