nine

Digital Technology: Strategy & Organization

Angaben gemäß SPO

Zugehörigkeit zu Curriculum

Master Betriebswirtschaft | M4.10 | 5 Leistungspunkte

Modulverantwortung

Kes, Isabelle

Anderl, Eva (Prof. Dr.)

Prüfungsformen

ModA

Lehr- und Lernformen

SU | 4 SWS

Lehrangebote SoSe 2024

SU | 4 SWS

Digital Technology: Strategy and Organization (M4.10 (Vorl) CiE) BWM:DTM 2

Prüfungsangebote SoSe 2024

Erstprüfer:in

Kes, Isabelle

Zweitprüfer:in

Anderl, Eva (Prof. Dr.)

Prüfungsform

ModA

Details zur Prüfung

Case studies based upon qualitative interviews

Hilfsmittel

none

Voraussetzungen und Verwendbarkeit

Voraussetzungen für die Teilnahme

Verwendbarkeit

Inhalte und Qualifikationsziele

verabschiedet am 15.04.2024

Course objective:

At the end of the course, students should ...

- know how to develop and define a (digital) strategy

- be aware of the dos and don'ts of (digital) strategy development

- have generated a good understanding how to operationalize (digital) strategy

- know how to translate (digital) strategy in different forms of organization to foster innovation and inventions

- understand and know how to uncover trending topics around strategy, data, innovation and organization and how to deal with hypes and how to evaluate them strategically

- understand the strategical value of innovation and intellectual property rights

Course content:

The course will be divided in 4 elements:

1) Strategy development

- Elements of a (digital) strategy

- Process of strategy development

2) Operationalization of a strategy

- KPI Framework

- Measurement

- Communication

3) Strategies impact on organization

- Different forms of organizational structures

- Roles & Responsibilities

- Processes

4) Strategical value of innovation and intellectual property rights

Prerequisites:

None - but an interest in current trending topics and willingness to openly discuss in class