Digital Technology: Leadership and Ethics

Angaben gemäß SPO

Zugehörigkeit zu Curriculum

Master Betriebswirtschaft | M4.9 | 5 Leistungspunkte

Modulverantwortung

Ittstein, Daniel

Anderl, Eva (Prof. Dr.)

Prüfungsformen

ModA

Lehr- und Lernformen

S | 4 SWS

Lehrangebote SoSe 2025

S | 4 SWS

Digital Technology: Leadership and Ethics (M4.9 (Vorl)) BWM:DTM 2

Prüfungsangebote SoSe 2025

Erstprüfer:in

Ittstein, Daniel

Zweitprüfer:in

Günzel, Holger (Prof)

Prüfungsform

ModA

Details zur Prüfung

will be provided in class

Hilfsmittel

Voraussetzungen und Verwendbarkeit

Voraussetzungen für die Teilnahme

Verwendbarkeit

Inhalte und Qualifikationsziele

verabschiedet am 14.04.2025

Intended Learning Outcomes (Skills, Knowledge, Attitude)

On completion of this class, students should have better command of the following entrepreneurial and management skills:

Create a differentiated view on digital ethics
Develop and use a set of values and ethical standards that can guide through the process of digital transformation
Adapt values and ethical standards to the specific context, project or company
Be able to develop viable applications / products based on the developed set of values and ethical standards
Understand the basics of business modelling and the risks and opportunities of applying ethical standards
Be able to develop a high level business logic / business model applying concepts of digital ethics
Understand basics of (virtual) collaboration and potential tools to collaborate
Understand basics of ideation process from idea to concept
Be able to execute ideation process (in a virtual environment)
Understand the basics of business planning / develop a business case (financials)
Be able to develop a business plan based on a profound business case
Make social and environmentally conscious decisions

Further, the course will provide students with opportunities to improve the following cognitive abilities and non-subject

specific skills:

Think critically
Brainstorm and be creative
Provide feedback and manage conflict
Understand own role in teams
Understand basics of (virtual) team processes
Be able to work successfully in (virtual) teams
Be able to develop high quality presentations and documents
Be able to present outcomes to convince audience / potential investors in a virtual setting
Work in an interdisciplinary team to produce synergistic outcomes
Be skillful at social networking
Communicate with other engineering and science disciplines
Communicate with non-technologists
Make decisions under conditions of risk and uncertainty
Prioritise time and resources
Conduct interviews for research purposes

The module provides an opportunity for students to develop an understanding of the theoretical frameworks and practical application of digital ethics and leadership / incubation. Students are expected to develop an understanding of a range of concepts such as digital ethics, problem definition, opportunity identification, prototyping, business modelling, business planning, business financials while working on and leading their own incubation project.

1. Introduction and Team Set-Up

Goals and objectives for the course
Introduction to digital ethics and entrepreneurship
Examine the process of creating and growing high-potential ventures using several frameworks and
conceptual models in the space of digital ethics and leadership
Introduction of business planning and writing business cases applying digital ethics
Team Set-Up
Introduction of virtual collaboration tools

2. Problem Analysis

Interdisciplinary problem analysis
Reach out to potential users experts
Document findings

3. Solution Finding

Development of various solutions based on problem definition and digital ethics
Iterative refinement of problem space
Document findings

4. Prototyping and Validation

Building of prototypes
Reach out to potential users / customers / experts to test and validate the prototypes
Narrow problem and solution space applying concepts of digital ethics
Document findings

5. Mid-Term Presentation

Produce presentation of intermediate results
Discuss and defend current findings
Potentially re-calibrate strategy / pivot
Document findings

6. Optimize Solution and Business Modelling

Optimize solution based on findings of prototyping / validation / mid-term meeting
Potentially re-work whole problem analysis, prototypes, validation
Develop minimal viable product
Start working on business model
Document findings

7. Business Plan

Develop comprehensive business plan applying digital ethical standards
Develop comprehensive business case applying digital ethical standards
Document findings

8. Finalize Solution, Business Model, Business Plan

Work on Solution
Work on Business Model
Work on Business Plan
Get in contact with potential stakeholders / experts / investors
Document findings

9. Work on final (Investors) Presentation

Consolidate all findings
Produce final (pitch) presentation
Rehearse presentation

10. Final (Investors) Presentation

Conduct (investors) presentation
Be prepared for critical questions
Document findings

Applied methods in Economics and Business administration

Quantitative empirical methods (comparative – statistical, mathematical methods, data analysis):

Evaluation of Empirical Results

Qualitative and interpretative methods (expert interviews, polls, standardised surveys):

Expert interviews and surveys

Teaching and Learning Styles

The class is delivered in a project and discussion-oriented style, comprising lectures and expert impulses in which the students are presented with a mixture concepts and theory; experiential learning and practical activities central to understanding digital ethics and leadership in the context of a technology based business incubation process. Students will be encouraged to undertake cross-disciplinary learning. The technical diversity of the group will be leveraged so as to expose students to the reality of collaborating in interdisciplinary teams and external stakeholders. Field trips are also part of the module.

Literature

Beever, Jonathan (2019): Understanding Digital Ethics: Cases and Contexts. Routledge, New York.

Boddington, Paula (2017) Towards a Code of Ethics for Artificial Intelligence. Springer, Heidelberg.

Hasselbach, Gry; Tranberg, Pernille (2016): Data Ethics: The New Competitive Advantage.

Hoch, J. E., & Kozlowski, S. W. (2014). Leading virtual teams: Hierarchical leadership, structural supports, and shared team leadership. Journal of applied psychology, 99(3), 390

Mitra, Jay (2017): The business of innovation. Los Angeles: SAGE.

Osterwalder, Alexander; Pigneur, Yves (2013): Business model generation. A handbook for visionaries, game changers and challengers. 1. Aufl. Hoboken, NJ: Wiley

Pearce, C. L. (2004). The future of leadership: Combining vertical and shared leadership to transform knowledge work. The Academy of Management Executive, 18(1), 47-57.

Pearce, C. L., & Manz, C. C. (2005). The new silver bullets of leadership: The importance of self-and shared leadership in knowledge work.

Sheen, R., & Gallo, A. (2015). HBR guide to building your business case. Boston, Massachusetts: Harvard Business Review Press.

Stickdorn, Marc; Schneider, Jakob (Hg.) (2015): This is service design thinking. Basics, tools, cases. 5. print. in paperback. Amsterdam: BIS Publ.

Digital Technology: Leadership and Ethics

Digital Technology: Leadership and Ethics

Angaben gemäß SPO

Lehrangebote SoSe 2025

Prüfungsangebote SoSe 2025

Voraussetzungen und Verwendbarkeit

Inhalte und Qualifikationsziele

verabschiedet am 14.04.2025

Intended Learning Outcomes (Skills, Knowledge, Attitude)

Contents

Applied methods in Economics and Business administration

Quantitative empirical methods (comparative – statistical, mathematical methods, data analysis):

Qualitative and interpretative methods (expert interviews, polls, standardised surveys):

Teaching and Learning Styles

Literature

NINE