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Studienrichtung (PM)
Marketing Management (MMM)
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Anzahl Modulslots
14
Beschreibung
Marketing Research Methods and Projects (M3.1)
Economic Analysis of Countries and Markets (M3.2)
Communication Management and Concept Development (M3.4)
Digital & Sustainable Consumer Behaviour Analysis (M3.11)
Digital Commerce (M3.13)
Project Study: Strategic Marketing and Technology Management in B2B Industries (M3.14)
Leadership and Change Management (M3.3)
Brand Management (M3.5)
Sales and Key Account Management for Industrial Goods and Services (M3.6)
Cross-cultural Management and Negotiation (M3.8)
Marketing Decisions & Financial Impacts (M3.9)
Customer Relationship Management (M3.12)
Research Project: International Marketing Management (M3.7)
Sustainable new Business Development, Product Management and Innovation Management (M3.10)
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